Table 14.  Revenue Results for 35 Market Advisory Programs, 2000-2001 Crop Years, On-Farm Variable Storage Costs
       
2000 2001
50/50 50/50 2000-01
Advisory Advisory Two-Year
Market Advisory Program Revenue Revenue Average
---$ per acre (harvest equivalent)---
Ag Alert for Ontario N/A N/A N/A
Ag Financial Strategies N/A 278 N/A
Ag Profit by Hjort N/A N/A N/A
Ag Review 296 309 302
AgLine by Doane (cash only) 307 291 299
AgLine by Doane (hedge) 310 291 301
AgResource 393 278 335
Agri-Edge (cash only) N/A N/A N/A
Agri-Edge (hedge) N/A N/A N/A
Agri-Mark 307 N/A N/A
AgriVisor (aggressive cash) 308 296 302
AgriVisor (aggressive hedge) 307 296 302
AgriVisor (basic cash) 306 294 300
AgriVisor (basic hedge) 304 292 298
Allendale (futures only) 317 302 310
Brock (cash-only) 292 294 293
Brock (hedge) 318 294 306
Cash Grain 299 N/A N/A
Co-Mark 298 302 300
Freese-Notis 307 288 298
Grain Field Marketing N/A 301 N/A
Grain Field Report N/A N/A N/A
Grain Marketing Plus 276 296 286
Harris Weather/Elliott Advisory N/A N/A N/A
North American Ag N/A N/A N/A
Northstar Commodity N/A 297 N/A
Pro Farmer (cash only) 289 297 293
Pro Farmer (hedge) 282 285 284
Progressive Ag 294 351 322
Prosperous Farmer N/A N/A N/A
Risk Management Group (cash only) 312 298 305
Risk Management Group (futures & options) 308 290 299
Risk Management Group (options only) 308 290 299
Stewart-Peterson Advisory Reports 281 305 293
Stewart-Peterson Strictly Cash 289 N/A N/A
Top Farmer Intelligence 331 305 318
Utterback Marketing Services 314 284 299
Zwicker Cycle Letter N/A N/A N/A
Descriptive Statistics:
  Average 306 296 302
  Median 307 295 300
  Minimum 276 278 284
  Maximum 393 351 335
  Range 116 73 52
  Standard Deviation 22 13 11
Market Benchmarks
  24-month average 300 291 296
  20-month average 293 285 289
Farmer Benchmark
  USDA average price received 290 297 294
       
Notes:  N/A denotes "not applicable" -- program did not exist or was not evaluated for that marketing year. Net advisory revenues and benchmark revenues are stated on a harvest equivalent basis. A crop year is a two-year marketing window from September of the year previous to harvest through August of the year after harvest.