Table 3.  Revenue Results for 38 Market Advisory Programs, 1995-2001 Crop Years, Commercial Storage Costs
               
1995 1996 1997 1998 1999 2000 2001
50/50 50/50 50/50 50/50 50/50 50/50 50/50
Advisory Advisory Advisory Advisory Advisory Advisory Advisory
Market Advisory Program Revenue Revenue Revenue Revenue Revenue Revenue Revenue
---$ per acre (harvest equivalent)---
Ag Alert for Ontario N/A 359 N/A N/A N/A N/A N/A
Ag Financial Strategies N/A N/A N/A N/A N/A N/A 270
Ag Profit by Hjort 326 355 283 282 280 N/A N/A
Ag Review 292 382 324 293 282 285 298
AgLine by Doane (cash only) 326 374 310 304 298 301 286
AgLine by Doane (hedge) N/A N/A N/A 310 302 305 282
AgResource 377 407 295 316 371 381 264
Agri-Edge (cash only) 323 369 291 N/A N/A N/A N/A
Agri-Edge (hedge) 327 403 310 N/A N/A N/A N/A
Agri-Mark 382 375 304 287 297 295 N/A
AgriVisor (aggressive cash) 330 385 317 304 302 303 287
AgriVisor (aggressive hedge) 331 369 311 294 289 301 287
AgriVisor (basic cash) 297 366 311 297 300 300 285
AgriVisor (basic hedge) 315 374 306 293 296 299 282
Allendale (futures only) 277 327 334 320 312 306 294
Brock (cash-only) 295 373 311 295 304 281 280
Brock (hedge) 255 344 346 340 315 309 281
Cash Grain N/A N/A N/A N/A 310 290 N/A
Co-Mark N/A N/A N/A N/A N/A 291 295
Freese-Notis 310 385 298 308 271 293 274
Grain Field Marketing N/A N/A N/A N/A N/A N/A 286
Grain Field Report 333 N/A N/A N/A N/A N/A N/A
Grain Marketing Plus N/A N/A N/A N/A N/A 265 287
Harris Weather/Elliott Advisory 332 331 N/A N/A N/A N/A N/A
North American Ag 327 N/A N/A N/A N/A N/A N/A
Northstar Commodity N/A N/A N/A N/A N/A N/A 286
Pro Farmer (cash only) 329 371 300 296 266 276 284
Pro Farmer (hedge) 324 377 310 306 276 273 278
Progressive Ag N/A 374 313 284 292 286 334
Prosperous Farmer 310 N/A N/A N/A N/A N/A N/A
Risk Management Group (cash only) N/A N/A N/A N/A 301 305 289
Risk Management Group (futures & options) N/A N/A N/A N/A 295 302 282
Risk Management Group (options only) N/A N/A N/A N/A 291 301 282
Stewart-Peterson Advisory Reports 300 358 291 306 297 272 299
Stewart-Peterson Strictly Cash 306 370 310 316 287 277 N/A
Top Farmer Intelligence 319 345 292 313 318 325 298
Utterback Marketing Services N/A N/A 354 337 315 314 283
Zwicker Cycle Letter 332 373 321 292 N/A N/A N/A
Descriptive Statistics:
  Average 319 369 311 304 299 298 287
  Median 324 372 310 304 297 299 285
  Minimum 255 327 283 282 266 265 264
  Maximum 382 407 354 340 371 381 334
  Range 128 80 71 58 105 116 70
  Standard Deviation 27 19 17 15 20 22 13
Market Benchmarks
  24-month average 304 366 310 311 297 293 285
  20-month average 317 371 304 296 286 286 277
Farmer Benchmark
  USDA average price received 320 357 300 274 285 279 286
               
         
Notes:  N/A denotes "not applicable" -- program did not exist or was not evaluated for that marketing year. Net advisory revenues and benchmark revenues are stated on a harvest equivalent basis. A crop year is a two-year marketing window from September of the year previous to harvest through August of the year after harvest.
0.89 0.05
0.25 0.02
-0.02 0.01
-0.04 0.00
-0.09 0.00
-0.07 0.01
-0.05 0.03
-0.10 0.01
-0.31 0.02
-0.20 0.02
-0.35 0.01
-0.28 0.02
-0.14 0.04
-0.43 0.03
-0.07 0.02
-0.09 0.02
0.323175 0.013896527