Table 14.  Revenue Results for 26 Market Advisory Programs, Corn and  Soybeans, 50/50 Advisory Revenue, 2002 Crop Year, On-Farm Variable Storage Costs
         
(1) (2) (3) (4)
Advisory Revenue Annual
Market Advisory Program Corn Soybeans 50/50 Advisory Revenue Cost of Service
---$ per acre (harvest equivalent)--- ---$ per year---
Ag Financial Strategies 275 245 260 600
Ag Review 367 273 320 360
AgLine by Doane (cash only) 314 276 295 300
AgLine by Doane (hedge) 314 281 298 300
AgResource 348 267 307 600
AgriVisor (aggressive cash) 353 271 312 299
AgriVisor (aggressive hedge) 353 271 312 299
AgriVisor (basic cash) 353 271 312 299
AgriVisor (basic hedge) 353 271 312 299
Allendale (futures only) 317 258 287 300
Brock (cash-only) 366 270 318 240
Brock (hedge) 366 255 310 240
Co-Mark 314 273 294 600
Freese-Notis 330 269 300 360
Grain Field Marketing 316 295 306 200
Grain Marketing Plus 305 280 293 295
Northstar Commodity 318 281 299 480
Pro Farmer (cash only) 318 276 297 420
Pro Farmer (hedge) 289 246 268 420
Progressive Ag 340 316 328 140
Risk Management Group (cash only) 328 274 301 500
Risk Management Group (futures & options) 353 269 311 500
Risk Management Group (options only) 330 275 302 500
Stewart-Peterson Advisory Reports 321 249 285 150
Top Farmer Intelligence 309 257 283 180
Utterback Marketing Services 325 237 281 300
Descriptive Statistics:
  Average 330 269 299 353
  Median 327 271 300 300
  Minimum 275 237 260 140
  Maximum 367 316 328 600
  Range 91 79 68 460
  Standard Deviation 24 16 16 136
Market Benchmarks
  24-month average 322 257 289
  20-month average 321 263 292
Farmer Benchmark
  USDA average price received 330 280 305
         
Notes:  Advisory revenue per acre for corn (soybeans) is calculated as net advisory price times 149 (51) bushels. Market or farmer benchmark revenue per acre for corn (soybeans) is calculated as the benchmark price times 149 (51) bushels. 50/50 advisory revenue is calculated as (1) x 0.5 + (2) x 0.5. Advisory revenue per acre and benchmark revenue are stated on a harvest equivalent basis. The annual cost of a service is not subtracted from advisory revenue per acre. The 2002 crop year is a two-year marketing window from September 2001 through August 2003.