Table 15.  Revenue Results for 25 Market Advisory Programs, Corn and  Soybeans, 50/50 Advisory Revenue, 2003 Crop Year, On-Farm Variable Storage Costs
         
(1) (2) (3) (4)
Advisory Revenue Annual
Market Advisory Program Corn Soybeans 50/50 Advisory Revenue Cost of Service
---$ per acre (harvest equivalent)--- ---$ per year---
Ag Financial Strategies 379 227 303 399
Ag Review 439 140 290 400
AgLine by Doane (cash only) 454 247 351 129
AgLine by Doane (hedge) 449 245 347 129
AgResource 494 247 370 550
AgriVisor (aggressive cash) 415 259 337 235
AgriVisor (aggressive hedge) 416 259 337 235
AgriVisor (basic cash) 415 259 337 235
AgriVisor (basic hedge) 416 259 337 235
Allendale (futures only) 417 207 312 360
Brock (cash-only) 431 227 329 545
Brock (hedge) 422 224 323 545
Co-Mark 420 262 341 600
Freese-Notis 431 217 324 300
Grain Field Marketing 416 258 337 200
Northstar Commodity 442 252 347 485
Pro Farmer (cash only) 406 253 329 468
Pro Farmer (hedge) 390 244 317 468
Progressive Ag 469 292 380 300
Risk Management Group (cash only) 408 209 309 500
Risk Management Group (futures & options) 419 205 312 500
Risk Management Group (options only) 416 209 312 500
Stewart-Peterson Advisory Reports 411 224 317 180
Top Farmer Intelligence 400 231 316 180
Utterback Marketing Services 379 281 330 300
Descriptive Statistics:
  Average 422 237 330 359
  Median 416 245 329 360
  Minimum 379 140 290 129
  Maximum 494 292 380 600
  Range 115 151 90 471
  Standard Deviation 26 31 20 149
Market Benchmarks
  24-month average 421 227 324
  20-month average 422 243 333
Farmer Benchmark
  USDA average price received 424 279 351
         
Notes:  Advisory revenue per acre for corn (soybeans) is calculated as net advisory price times 183 (38) bushels. Market or farmer benchmark revenue per acre for corn (soybeans) is calculated as the benchmark price times 183 (38) bushels. 50/50 advisory revenue is calculated as (1) x 0.5 + (2) x 0.5. Advisory revenue per acre and benchmark revenue are stated on a harvest equivalent basis. The annual cost of a service is not subtracted from advisory revenue per acre. The 2003 crop year is a two-year marketing window from September 2002 through August 2004.