Table 24.  Revenue Results for 38 Market Advisory Programs, 2000-2003 Crop Years, On-Farm Variable Storage Costs
               
2000 2001 2002 2003
50/50 50/50 50/50 50/50 2002-03 2001-03 2000-03
Advisory Advisory Advisory Advisory Two-Year Three-Year Four-Year
Market Advisory Program Revenue Revenue Revenue Revenue Average Average Average
---$ per acre (harvest equivalent)---
Ag Alert for Ontario N/A N/A N/A N/A N/A N/A N/A
Ag Financial Strategies N/A 278 260 303 281 280 N/A
Ag Profit by Hjort N/A N/A N/A N/A N/A N/A N/A
Ag Review 296 309 320 290 305 306 304
AgLine by Doane (cash only) 307 291 295 351 323 312 311
AgLine by Doane (hedge) 310 291 298 347 322 312 311
AgResource 393 278 307 370 339 319 337
Agri-Edge (cash only) N/A N/A N/A N/A N/A N/A N/A
Agri-Edge (hedge) N/A N/A N/A N/A N/A N/A N/A
Agri-Mark 307 N/A N/A N/A N/A N/A N/A
AgriVisor (aggressive cash) 308 296 312 337 324 315 313
AgriVisor (aggressive hedge) 307 296 312 337 324 315 313
AgriVisor (basic cash) 306 294 312 337 324 314 312
AgriVisor (basic hedge) 304 292 312 337 324 314 311
Allendale (futures only) 317 302 287 312 300 301 305
Brock (cash-only) 292 294 318 329 324 314 308
Brock (hedge) 318 294 310 323 317 309 311
Cash Grain 299 N/A N/A N/A N/A N/A N/A
Co-Mark 298 302 294 341 317 312 309
Freese-Notis 307 288 300 324 312 304 305
Grain Field Marketing N/A 301 306 337 321 314 N/A
Grain Field Report N/A N/A N/A N/A N/A N/A N/A
Grain Marketing Plus 276 296 293 N/A N/A N/A N/A
Harris Weather/Elliott Advisory N/A N/A N/A N/A N/A N/A N/A
North American Ag N/A N/A N/A N/A N/A N/A N/A
Northstar Commodity N/A 297 299 347 323 314 N/A
Pro Farmer (cash only) 289 297 297 329 313 308 303
Pro Farmer (hedge) 282 285 268 317 292 290 288
Progressive Ag 294 351 328 380 354 353 338
Prosperous Farmer N/A N/A N/A N/A N/A N/A N/A
Risk Management Group (cash only) 312 298 301 309 305 303 305
Risk Management Group (futures & options) 308 290 311 312 311 304 305
Risk Management Group (options only) 308 290 302 312 307 302 303
Stewart-Peterson Advisory Reports 281 305 285 317 301 303 297
Stewart-Peterson Strictly Cash 289 N/A N/A N/A N/A N/A N/A
Top Farmer Intelligence 331 305 283 316 299 301 309
Utterback Marketing Services 314 284 281 330 306 298 302
Zwicker Cycle Letter N/A N/A N/A N/A N/A N/A N/A
Descriptive Statistics:
  Average 306 296 299 330 315 309 309
  Median 307 295 300 329 317 309 308
  Minimum 276 278 260 290 281 280 288
  Maximum 393 351 328 380 354 353 338
  Range 116 73 68 90 73 73 50
  Standard Deviation 22 13 16 20 15 13 11
Market Benchmarks
  24-month average 300 291 289 324 307 302 301
  20-month average 293 285 292 333 312 303 301
Farmer Benchmark
  USDA average price received 290 297 305 351 328 318 311
               
         
Notes:  N/A denotes "not applicable" -- program did not exist or was not evaluated for that marketing year. Net advisory revenues and benchmark revenues are stated on a harvest equivalent basis. A crop year is a two-year marketing window from September of the year previous to harvest through August of the year after harvest.