Table 3.  Revenue Results for 38 Market Advisory Programs, 1995-2003 Crop Years, Commercial Storage Costs
                   
1995 1996 1997 1998 1999 2000 2001 2002 2003
50/50 50/50 50/50 50/50 50/50 50/50 50/50 50/50 50/50
Advisory Advisory Advisory Advisory Advisory Advisory Advisory Advisory Advisory
Market Advisory Program Revenue Revenue Revenue Revenue Revenue Revenue Revenue Revenue Revenue
---$ per acre (harvest equivalent)---
Ag Alert for Ontario N/A 359 N/A N/A N/A N/A N/A N/A N/A
Ag Financial Strategies N/A N/A N/A N/A N/A N/A 270 256 292
Ag Profit by Hjort 326 355 283 282 280 N/A N/A N/A N/A
Ag Review 292 382 324 293 282 285 298 311 288
AgLine by Doane (cash only) 326 374 310 304 298 301 286 288 343
AgLine by Doane (hedge) N/A N/A N/A 310 302 305 282 293 340
AgResource 377 407 295 316 371 381 264 301 367
Agri-Edge (cash only) 323 369 291 N/A N/A N/A N/A N/A N/A
Agri-Edge (hedge) 327 403 310 N/A N/A N/A N/A N/A N/A
Agri-Mark 382 375 304 287 297 295 N/A N/A N/A
AgriVisor (aggressive cash) 330 385 317 304 302 303 287 305 334
AgriVisor (aggressive hedge) 331 369 311 294 289 301 287 305 334
AgriVisor (basic cash) 297 366 311 297 300 300 285 305 334
AgriVisor (basic hedge) 315 374 306 293 296 299 282 305 334
Allendale (futures only) 277 327 334 320 312 306 294 277 304
Brock (cash-only) 295 373 311 295 304 281 280 315 322
Brock (hedge) 255 344 346 340 315 309 281 308 317
Cash Grain N/A N/A N/A N/A 310 290 N/A N/A N/A
Co-Mark N/A N/A N/A N/A N/A 291 295 292 332
Freese-Notis 310 385 298 308 271 293 274 291 319
Grain Field Marketing N/A N/A N/A N/A N/A N/A 286 306 330
Grain Field Report 333 N/A N/A N/A N/A N/A N/A N/A N/A
Grain Marketing Plus N/A N/A N/A N/A N/A 265 287 287 N/A
Harris Weather/Elliott Advisory 332 331 N/A N/A N/A N/A N/A N/A N/A
North American Ag 327 N/A N/A N/A N/A N/A N/A N/A N/A
Northstar Commodity N/A N/A N/A N/A N/A N/A 286 291 335
Pro Farmer (cash only) 329 371 300 296 266 276 284 285 322
Pro Farmer (hedge) 324 377 310 306 276 273 278 264 313
Progressive Ag N/A 374 313 284 292 286 334 320 369
Prosperous Farmer 310 N/A N/A N/A N/A N/A N/A N/A N/A
Risk Management Group (cash only) N/A N/A N/A N/A 301 305 289 299 301
Risk Management Group (futures & options) N/A N/A N/A N/A 295 302 282 310 305
Risk Management Group (options only) N/A N/A N/A N/A 291 301 282 301 305
Stewart-Peterson Advisory Reports 300 358 291 306 297 272 299 281 312
Stewart-Peterson Strictly Cash 306 370 310 316 287 277 N/A N/A N/A
Top Farmer Intelligence 319 345 292 313 318 325 298 278 311
Utterback Marketing Services N/A N/A 354 337 315 314 283 273 329
Zwicker Cycle Letter 332 373 321 292 N/A N/A N/A N/A N/A
Descriptive Statistics:
  Average 319 369 311 304 299 298 287 294 324
  Median 324 372 310 304 297 299 285 296 322
  Minimum 255 327 283 282 266 265 264 256 288
  Maximum 382 407 354 340 371 381 334 320 369
  Range 128 80 71 58 105 116 70 64 81
  Standard Deviation 27 19 17 15 20 22 13 16 20
Market Benchmarks
  24-month average 304 366 310 311 297 293 285 284 317
  20-month average 317 371 304 296 286 286 277 285 324
Farmer Benchmark
  USDA average price received 320 357 300 274 285 279 286 295 341
                   
Notes:  N/A denotes "not applicable" -- program did not exist or was not evaluated for that marketing year. Net advisory prices and benchmark prices are stated on a harvest equivalent basis. A crop year is a two-year marketing window from September of the year previous to harvest through August of the year after harvest.