Table 14.  Revenue Results for 26 Market Advisory Programs, Corn and Soybeans, 50/50 Advisory Revenue, 2004 Crop Year, Commercial Storage Costs
         
(1) (2) (3) (4)
Advisory Revenue Annual
Market Advisory Program Corn Soybeans 50/50 Advisory Revenue Cost of Service
---$ per acre (harvest equivalent)--- ---$ per year---
Ag Financial Strategies 414 311 363 399
Ag Market Professional (cash only) 406 330 368 1,000
Ag Market Professional (hedge) 364 332 348 1,000
Ag Review 457 334 395 400
AgLine by Doane (cash only) 426 317 372 129
AgLine by Doane (hedge) 418 329 373 129
AgResource 493 402 448 550
AgriVisor (aggressive cash) 444 337 390 235
AgriVisor (aggressive hedge) 462 337 400 235
AgriVisor (basic cash) 444 337 390 235
AgriVisor (basic hedge) 444 337 390 235
Allendale (futures only) 426 299 362 360
Brock (cash-only) 417 330 374 545
Brock (hedge) 407 328 368 545
Freese-Notis 426 316 371 300
Grain Field Marketing 419 303 361 200
Northstar Commodity 416 338 377 485
Pro Farmer (cash only) 378 312 345 468
Pro Farmer (hedge) 395 314 354 468
Progressive Ag 501 360 431 300
Risk Management Group (cash only) 389 322 356 500
Risk Management Group (futures & options) 378 324 351 500
Risk Management Group (options only) 401 315 358 500
Stewart-Peterson Advisory Reports 458 331 395 180
Top Farmer Intelligence 423 319 371 180
Utterback Marketing Services 491 314 403 300
Descriptive Statistics:
  Average 427 328 377 399
  Median 421 328 371 380
  Minimum 364 299 345 129
  Maximum 501 402 448 1,000
  Range 138 104 102 871
  Standard Deviation 35 20 25 224
Market Benchmarks
  24-month average 407 319 363
  20-month average 400 322 361
Farmer Benchmarks
  USDA prices 404 307 356
  Market Prices 362 296 329
         
Notes:  Advisory revenue per acre for corn (soybeans) is calculated as net advisory price times 186 (54) bushels. Market or farmer benchmark revenue per acre for corn (soybeans) is calculated as the benchmark price times 186 (54) bushels. 50/50 advisory revenue is calculated as (1) x 0.5 + (2) x 0.5. Advisory revenue per acre and benchmark revenue are stated on a harvest equivalent basis. The annual cost of a service is not subtracted from advisory revenue per acre. The 2004 crop year is a two-year marketing window from September 2003 through August 2005.