Table 17.  Revenue Results for 40 Market Advisory Programs, 2000-2004 Crop Years, On-Farm Variable Storage Costs
                   
2000 2001 2002 2003 2004
50/50 50/50 50/50 50/50 50/50 2002-03 2001-03 2000-03 2000-04
Advisory Advisory Advisory Advisory Advisory Two-Year Three-Year Four-Year Five-Year
Market Advisory Program Revenue Revenue Revenue Revenue Revenue Average Average Average Average
---$ per acre (harvest equivalent)---
Ag Alert for Ontario N/A N/A N/A N/A N/A N/A N/A N/A N/A
Ag Financial Strategies N/A 278 260 303 377 340 313 305 N/A
Ag Market Professional (cash only) N/A N/A N/A N/A 380 N/A N/A N/A N/A
Ag Market Professional (hedge) N/A N/A N/A N/A 364 N/A N/A N/A N/A
Ag Profit by Hjort N/A N/A N/A N/A N/A N/A N/A N/A N/A
Ag Review 296 309 320 290 401 346 337 330 323
AgLine by Doane (cash only) 307 291 295 351 381 366 342 329 325
AgLine by Doane (hedge) 310 291 298 347 382 365 342 329 326
AgResource 393 278 307 370 457 414 378 353 361
Agri-Edge (cash only) N/A N/A N/A N/A N/A N/A N/A N/A N/A
Agri-Edge (hedge) N/A N/A N/A N/A N/A N/A N/A N/A N/A
Agri-Mark 307 N/A N/A N/A N/A N/A N/A N/A N/A
AgriVisor (aggressive cash) 308 296 312 337 400 369 350 336 331
AgriVisor (aggressive hedge) 307 296 312 337 409 373 353 339 332
AgriVisor (basic cash) 306 294 312 337 400 369 350 336 330
AgriVisor (basic hedge) 304 292 312 337 400 369 350 335 329
Allendale (futures only) 317 302 287 312 385 348 328 322 321
Brock (cash-only) 292 294 318 329 383 356 343 331 323
Brock (hedge) 318 294 310 323 376 350 337 326 324
Cash Grain 299 N/A N/A N/A N/A N/A N/A N/A N/A
Co-Mark 298 302 294 341 N/A 341 317 312 309
Freese-Notis 307 288 300 324 378 351 334 322 319
Grain Field Marketing N/A 301 306 337 370 354 338 328 N/A
Grain Field Report N/A N/A N/A N/A N/A N/A N/A N/A N/A
Grain Marketing Plus 276 296 293 N/A N/A N/A N/A N/A N/A
Harris Weather/Elliott Advisory N/A N/A N/A N/A N/A N/A N/A N/A N/A
North American Ag N/A N/A N/A N/A N/A N/A N/A N/A N/A
Northstar Commodity N/A 297 299 347 389 368 345 333 N/A
Pro Farmer (cash only) 289 297 297 329 357 343 328 320 314
Pro Farmer (hedge) 282 285 268 317 366 341 317 309 304
Progressive Ag 294 351 328 380 448 414 385 377 360
Prosperous Farmer N/A N/A N/A N/A N/A N/A N/A N/A N/A
Risk Management Group (cash only) 312 298 301 309 366 337 325 319 317
Risk Management Group (futures & options) 308 290 311 312 362 337 328 319 317
Risk Management Group (options only) 308 290 302 312 369 341 328 318 316
Stewart-Peterson Advisory Reports 281 305 285 317 405 361 336 328 319
Stewart-Peterson Strictly Cash 289 N/A N/A N/A N/A N/A N/A N/A N/A
Top Farmer Intelligence 331 305 283 316 377 346 325 320 322
Utterback Marketing Services 314 284 281 330 419 374 343 328 326
Zwicker Cycle Letter N/A N/A N/A N/A N/A N/A N/A N/A N/A
Descriptive Statistics:
  Average 306 296 299 330 389 359 339 328 325
  Median 307 295 300 329 381 354 337 328 323
  Minimum 276 278 260 290 357 337 313 305 304
  Maximum 393 351 328 380 457 414 385 377 361
  Range 116 73 68 90 100 77 72 72 57
  Standard Deviation 22 13 16 20 25 21 17 14 13
Market Benchmarks
  24-month average 300 291 289 324 371 307 302 301 319
  20-month average 293 285 292 333 370 312 303 301 320
Farmer Benchmarks
  USDA average price received 290 297 305 351 369 328 318 311 331
  Market Prices 287 293 303 363 342 333 320 311 325
                   
         
Notes:  Net advisory prices and benchmark prices are stated on a harvest equivalent basis. A crop year is a two-year marketing window from September of the year previous to harvest through August of the year after harvest.  N/A denotes "Not Applicable," since the indicated program did not exist or was not evaluated for the given crop year. 
6 5 10 5 18
13 12 7 -3 19
16 -1 -6 -21 20
19 4 -4 -33 46