Table 4.  Pricing Performance Results for 24 Market Advisory Service Programs, 1,000 Acre Corn and
 Soybean Farm, 50/50 Rotation, 1996 Marketing Period
  (1) (2) (3) (4)
Advisory Revenue
Advisory Service Program Corn Soybeans Total Advisory Revenue Cost of Service
----------$/acre---------- ---$/1,000 acres--- --$/year--
Ag Alert for Ontario 382 336 358,796 300
Ag Line by Doane (cash-only) 411 336 373,534 300
Ag Profit by Hjort Associates 386 325 355,429 240
Ag Resource 483 331 407,146 550
Ag Review 428 335 381,691 510
Agri-Edge (cash-only) 407 331 368,857 330
Agri-Edge (hedge) 480 327 403,363 330
Agri-Mark 423 327 374,843 300
Agri-Visor Aggressive Cash 439 331 385,269 324
Agri-Visor Aggressive Hedge 400 337 368,546 324
Agri-Visor Basic Cash 410 321 365,758 324
Agri-Visor Basic Hedge 408 340 373,918 324
Allendale (futures only) 322 332 327,111 240
Brock (cash-only) 418 328 373,041 240
Brock (hedge) 371 318 344,380 240
Freese-Notis 445 324 384,920 342
Harris Weather/Elliott Advisory 353 309 330,944 168
Pro Farmer (cash-only) 409 333 370,994 300
Pro Farmer (hedge) 414 341 377,300 300
Progressive Ag. 392 355 373,589 171
Stewart-Peterson Advisory Reports 381 335 357,953 180
Stewart-Peterson Strictly Cash 415 325 369,976 120
Top Farmer 378 311 344,788 180
Zwicker 397 349 373,134 239
Descriptive Statistics:
  Average 406 331 368,553 287
  Median 409 331 372,017 300
  Minimum 322 309 327,111 120
  Maximum 483 355 407,146 550
  Range 161 45 80,036 430
  Standard Deviation 36 10 19,035 98
Benchmark Revenue:
  Harvest Cash Revenue 436 316 375,888
  Average Revenue Received 395 327 360,970
 
       
Notes:  Advisory revenue per acre for corn (soybeans) is calculated as net advisory price times 155 (45.5) bushels.
Total advisory revenue is calculated as (1) x 500 + (2) x 500. Advisory revenue per acre, total advisory revenue
and average revenue received are stated on a harvest equivalent basis. The annual cost of a service is not
subtracted from advisory revenue per acre or total advisory revenue.