Table 11.  Revenue Performance Results for Market Advisory Programs, Two-Year, Three-Year, Four-Year, and Five-Year Averages, 1995-1999 Crop Years
         
1998-99 1997-99 1996-99 1995-99
Two-Year Three-Year Four-Year Five-Year
Market Advisory Program Average Average Average Average
---$/acre---
Ag Alert for Ontario N/A N/A N/A N/A
Ag Line by Doane (cash-only) 301 304 321 322
Ag Line by Doane (hedge) N/A N/A N/A N/A
Ag Profit by Hjort Associates 281 282 300 305
Ag Resource 343 327 347 353
Ag Review 287 300 320 315
Agri-Edge (cash-only) N/A N/A N/A N/A
Agri-Edge (hedge) N/A N/A N/A N/A
Agri-Mark 292 296 316 329
Agri-Visor Aggressive Cash 303 308 327 328
Agri-Visor Aggressive Hedge 292 298 316 319
Agri-Visor Basic Cash 299 303 319 314
Agri-Visor Basic Hedge 294 298 317 317
Allendale (futures only) 316 322 323 314
Brock (cash-only) 300 303 321 316
Brock (hedge) 328 334 336 320
Cash Grain N/A N/A N/A N/A
Freese-Notis 290 293 316 315
Grain Field Report N/A N/A N/A N/A
Harris Weather/Elliott Advisory N/A N/A N/A N/A
North American Ag. N/A N/A N/A N/A
Pro Farmer (cash-only) 281 287 308 312
Pro Farmer (hedge) 291 297 317 319
Progressive Ag. 288 296 315 N/A
Prosperous Farmer N/A N/A N/A N/A
Risk Management Group (options-only) N/A N/A N/A N/A
Risk Management Group (futures & options) N/A N/A N/A N/A
Risk Management Group (cash-only) N/A N/A N/A N/A
Stewart-Peterson Advisory Reports 302 298 313 310
Stewart-Peterson Strictly Cash 301 304 321 318
Top Farmer Intelligence 316 308 317 317
Utterback Marketing Services 326 335 N/A N/A
Zwicker Cycle Letter N/A N/A N/A N/A
Descriptive Statistics:
  Average 301 305 320 319
  Median 299 301 317 317
  Minimum 281 282 300 305
  Maximum 343 335 347 353
  Range 62 54 47 48
  Standard Deviation 16 14 10 10
Market Benchmark Revenue 304 306 321 318
         
         
Notes:  N/A denotes "not applicable" -- program did not exist or was not evaluated for that marketing year. Net advisory price and market benchmark price are stated on a harvest equivalent basis. A crop year is a two-year marketing window from September of the year previous to harvest through August of the year after harvest.
0.89 0.05
0.33 0.03
-0.04 0.02
-0.04 0.00
0.08 0.02
0.25 0.02
-0.02 0.01
-0.04 0.00
-0.09 0.00
-0.07 0.01
-0.05 0.03
-0.10 0.01
-0.31 0.02
-0.20 0.02
-0.35 0.01
-0.28 0.02
-0.14 0.04
-0.43 0.03
-0.03 0.02
-0.06 0.02
0.298544 0.013025547