Table 2.  Advisory Revenue, Wheat, 1995-1998 Crop Years
           
1995-1998 1995-1998
1995 1996 1997 1998 Average Standard Deviation
Advisory Advisory Advisory Advisory Advisory of Advisory
Market Advisory Service Revenue Revenue Revenue Revenue Revenue Revenue
---------$/acre---------
Ag Line by Doane (cash-only) 185 170 185 105 161 38
Ag Line by Doane (hedge) N/A N/A N/A 103 N/A N/A
Ag Profit by Hjort Associates 1 204 155 114 68 135 58
Ag Resource 190 188 87 109 144 53
Ag Review 212 137 128 115 148 44
Agri-Edge (cash-only) 181 113 N/A N/A N/A N/A
Agri-Edge (hedge) 179 118 N/A N/A N/A N/A
Agri-Visor Aggressive Cash 144 153 143 116 139 16
Agri-Visor Aggressive Hedge 180 159 143 107 147 31
Agri-Visor Basic Cash 136 149 143 110 135 17
Agri-Visor Basic Hedge 176 146 143 105 143 29
Allendale (futures only) 2 150 112 201 135 150 38
Brock (cash-only) 155 152 216 141 166 34
Brock (hedge) 150 143 227 170 173 38
Freese-Notis 165 168 210 130 168 33
Grain Field Report 171 137 N/A N/A N/A N/A
Harris Weather/Elliott Advisory 185 139 N/A N/A N/A N/A
North American Ag. 188 N/A N/A N/A N/A N/A
Pro Farmer (cash-only) 177 156 187 122 161 29
Pro Farmer (hedge) 197 143 184 126 163 33
Progressive Ag. N/A 163 158 129 N/A N/A
Prosperous Farmer 148 N/A N/A N/A N/A N/A
Stewart-Peterson Advisory Reports 150 146 194 134 156 26
Stewart-Peterson Strictly Cash 163 148 204 138 163 29
Top Farmer Intelligence 135 137 166 114 138 21
Utterback Marketing Services N/A N/A 253 142 N/A N/A
Zwicker Cycle Letter 175 104 143 113 134 32
Descriptive Statistics:
  Average 171 145 171 121 151 33
  Median 176 146 175 116 149 32
  Minimum 135 104 87 68 134 16
  Maximum 212 188 253 170 173 58
  Range 77 84 166 102 39 42
  Standard Deviation 21 20 42 20 13 N/A
Market Benchmark Revenues
 24-Month Average 162 150 209 148 167 29
 20-Month Average 170 155 203 140 167 27
 16-Month Average 179 155 201 129 166 31
Notes:  N/A denotes "not applicable" -- service did not exist or was not evaluated for that crop year. Advisory revenue for a given service is computed as an equally-weighted average of corn and soybean revenue per acre. Both advisory and market benchmark
1 At the time of analysis for this report, only a preliminary 1998 net advisory price for Ag Profit by Hjort Associates was available.  See for Jirik, Good, Irwin, Jackson and Martines-Filho (2000) for complete details.
2 At the time of analysis for this report, only preliminary 1997 and 1998 net advisory prices for Allendale (futures only) were available.  See for Jirik, Good, Irwin, Jackson and Martines-Filho (2000) for complete details.