Table 16.   Producer Familiarity with Market Advisory Services
                       
Not at all Very  
familiar familiar   Standard
Market Advisory Service 1 2 3 4 5 6 7 8 9 Mean Deviation
- - - - - - - - - - - - - - - - - - - - - - - - percent - - - - - - - - - - - - - - - - - - - - - - - -  
Ag Resource  
    Subscribers 40.3 9.7 6.6 4.4 10.0 5.7 6.3 4.7 12.4 3.77 2.96
    Non-subscribers 52.0 11.2 8.2 4.9 8.5 5.2 4.9 1.2 4.0 2.71 2.34
 
AgLine by Doane  
    Subscribers 26.7 9.8 9.0 5.6 14.4 6.8 11.2 6.8 9.8 4.29 2.79
    Non-subscribers 29.9 8.5 8.5 7.9 14.2 10.6 9.4 2.7 8.5 4.02 1.66
 
Agri-Visor  
    Subscribers 42.9 10.9 8.6 7.4 10.5 4.8 6.5 3.9 4.9 3.20 2.54
    Non-subscribers 50.9 8.3 6.5 3.7 11.4 6.2 6.5 0.9 5.6 2.99 2.54
 
Allendale  
    Subscribers 31.8 9.2 8.2 7.0 10.7 7.9 7.8 6.1 11.3 4.09 2.87
    Non-subscribers 47.5 8.0 6.7 5.8 12.6 4.9 4.9 4.0 5.5 3.15 2.60
 
Brock  
    Subscribers 20.1 7.5 7.5 6.5 11.6 9.3 13.0 10.2 14.2 4.98 2.84
    Non-subscribers 26.7 8.5 5.2 8.8 13.0 7.3 10.0 7.3 13.3 4.51 2.89
 
CommStock Investments  
    Subscribers 53.1 11.2 8.5 3.9 7.3 3.5 3.6 2.3 6.7 2.77 2.53
    Non-subscribers 65.5 13.0 4.3 2.5 6.5 2.2 3.1 0.3 2.5 2.07 1.96
 
Freese-Notis  
    Subscribers 35.1 9.3 8.3 7.2 11.4 7.5 8.0 4.8 8.3 3.79 2.75
    Non-subscribers 52.0 8.6 5.8 4.9 7.6 7.3 6.4 3.4 4.0 2.96 2.55
 
Harris-Elliot  
    Subscribers 52.8 10.3 7.8 5.2 7.0 6.4 6.3 3.1 5.2 2.81 2.50
    Non-subscribers 65.3 10.6 6.3 2.8 6.9 2.2 2.2 1.6 2.2 2.12 1.99
 
Pro Farmer  
    Subscribers 9.0 3.5 4.9 3.7 9.6 7.2 13.9 15.4 32.8 6.53 2.63
    Non-subscribers 14.5 4.2 5.1 7.6 9.7 10.0 15.4 11.8 21.8 5.75 2.78
 
Stewart-Peterson Advisory Reports  
    Subscribers 39.7 9.6 6.9 3.9 9.4 6.8 8.5 6.3 9.0 3.73 2.89
    Non-subscribers 54.4 10.1 7.0 2.4 8.6 4.0 4.0 4.0 5.5 2.81 2.57
 
Stewart-Peterson Strictly Cash  
    Subscribers 48.5 10.1 7.6 4.1 9.4 5.2 5.4 4.8 4.9 3.07 2.60
    Non-subscribers 61.8 9.8 7.4 1.8 6.8 3.1 4.6 1.8 2.8 2.35 2.22
Note:  Mean refers to the weighted average response across categories.  Standard deviation refers to the standard deviation of responses across categories.