Table 24.  Subscriber Satisfaction with Market Advisory Services
                       
Very   Very  
dis-satisfied satisfied   Standard
Market Advisory Service 1 2 3 4 5 6 7 8 9 Mean Deviation
- - - - - - - - - - - - - - - - percent - - - - - - - - - - - - - - - - - -  
 
Ag Resource 4.3 3.8 5.4 5.4 10.2 11.3 29.0 15.6 15.1 6.32 2.16
 
AgLine by Doane 2.8 3.3 5.2 9.0 25.0 22.2 20.3 8.5 3.8 5.63 1.75
 
Agri-Visor 6.1 6.1 10.2 12.2 23.5 16.3 19.4 4.1 2.0 5.00 1.93
 
Allendale 5.3 3.7 5.8 10.0 18.4 14.2 21.1 15.3 6.3 5.74 2.09
 
Brock 4.0 3.2 5.9 8.3 14.2 16.6 20.9 17.8 9.1 6.03 2.06
 
CommStock Investments 7.7 2.9 2.9 3.8 12.5 7.7 19.2 25.0 18.3 6.45 2.37
 
Freese-Notis 4.1 7.3 8.1 13.8 17.9 17.9 15.4 11.4 4.1 5.31 2.05
 
Harris-Elliott 10.5 5.3 6.3 10.5 21.1 13.7 16.8 11.6 4.2 5.18 2.25
 
Pro Farmer 2.2 2.4 3.6 7.2 17.5 16.9 27.0 16.5 6.8 6.17 1.80
 
Stewart-Peterson Advisory  
Reports 5.6 3.1 7.5 10.6 15.0 18.8 25.6 9.4 4.4 5.58 2.01
 
Stewart-Peterson Strictly  
Cash 7.6 5.4 7.6 17.4 14.1 12.0 21.7 7.6 6.5 5.25 2.21
Note:  Mean refers to the weighted average response across categories.  Standard deviation refers to the standard deviation of responses across categories.