Table 27.  Non-Subscriber Perceptions of Market Advisory Service Ability to Increase Income and to Reduce Risk
                       
Not at Definitely  
all   Standard
  1 2 3 4 5 6 7 8 9 Mean Deviation
- - - - - - - - - - - - - - - - percent - - - - - - - - - - - - - - - - - -  
 
Increase income 10.2 10.5 15.6 7.5 16.5 15.3 14.7 5.4 4.5 4.86 2.26
 
Reduce risk 9.9 7.5 15.0 8.1 16.2 15.6 18.0 6.6 3.3 4.84 2.22
Note:  Mean refers to the weighted average response across categories.  Standard deviation refers to the standard deviation of responses across categories.