Table 3.  Revenue Performance Results and Cost of Service for 23 Market Advisory Programs, Wheat, 1999 Crop Year
     
Annual
Market Advisory Program Advisory Revenue Cost of Service
---$/acre--- ---$/year---
Ag Profit by Hjort 167 280
Ag Review 135 360
AgLine by Doane (cash only) 161 300
AgLine by Doane (hedge) 161 300
AgResource 209 600
AgriVisor (aggressive cash) 166 299
AgriVisor (aggressive hedge) 163 299
AgriVisor (basic cash) 166 299
AgriVisor (basic hedge) 160 299
Allendale (futures only) 200 300
Brock (cash only) 161 240
Brock (hedge) 163 240
Cash Grain 153 356
Freese-Notis 144 360
Pro Farmer (cash only) 145 420
Pro Farmer (hedge) 150 420
Risk Management Group (cash only) 177 500
Risk Management Group (futures & options) 174 500
Risk Management Group (options only) 169 500
Stewart-Peterson Advisory Reports 151 150
Stewart-Peterson Strictly Cash 163 99
Top Farmer Intelligence 164 180
Utterback Marketing Services 159 300
Descriptive Statistics:
  Average 163 330
  Median 163 300
  Minimum 135 99
  Maximum 209 600
  Range 74 501
  Standard Deviation 16 119
Market Benchmark Revenue 166
     
Notes:  Advisory revenue per acre for wheat is calculated as net advisory price times 62 bushels. Market benchmark revenue per acre for wheat is calculated as market benchmark price times 62 bushels. Advisory revenue per acre and market benchmark revenue are stated on a harvest equivalent basis. The annual cost of a service is not subtracted from advisory revenue per acre. The 1999 crop year is a two-year marketing window from June 1,1998 through May 31, 2000.