Table 8.  Revenue Results for 26 Market Advisory Programs, Corn and  Soybeans, 50/50 Advisory Revenue, 2000 Crop Year, On-Farm Variable Storage Costs
         
(1) (2) (3) (4)
Advisory Revenue Annual
Market Advisory Program Corn Soybeans 50/50 Advisory Revenue Cost of Service
---$ per acre (harvest equivalent)--- ---$ per year---
Ag Review 340 251 296 360
AgLine by Doane (cash only) 356 259 307 300
AgLine by Doane (hedge) 369 251 310 300
AgResource 462 324 393 600
Agri-Mark 349 266 307 300
AgriVisor (aggressive cash) 363 254 308 299
AgriVisor (aggressive hedge) 363 251 307 299
AgriVisor (basic cash) 359 252 306 299
AgriVisor (basic hedge) 359 249 304 299
Allendale (futures only) 365 269 317 300
Brock (cash only) 334 250 292 240
Brock (hedge) 378 257 318 240
Cash Grain 341 257 299 356
Co-Mark 334 262 298 600
Freese-Notis 351 263 307 360
Grain Marketing Plus 303 249 276 295
Pro Farmer (cash only) 327 251 289 420
Pro Farmer (hedge) 308 264 286 420
Progressive Ag 350 237 294 140
Risk Management Group (cash only) 362 262 312 500
Risk Management Group (futures & options) 358 259 308 500
Risk Management Group (options only) 354 261 308 500
Stewart-Peterson Advisory Reports 303 258 281 150
Stewart-Peterson Strictly Cash 326 251 289 99
Top Farmer Intelligence 390 273 331 180
Utterback Marketing Services 381 248 314 300
Descriptive Statistics:
  Average 353 259 306 333
  Median 355 257 307 300
  Minimum 303 237 276 99
  Maximum 462 324 393 600
  Range 159 86 116 501
  Standard Deviation 32 15 22 130
Market Benchmarks
  24-Month Average 343 257 300
  20-Month Average 332 254 293
Farmer Benchmark
  USDA Average Price Received 328 253 291
         
Notes:  Advisory revenue per acre for corn (soybeans) is calculated as net advisory price times 159 (47) bushels. Market or farmer benchmark revenue per acre for corn (soybeans) is calculated as the benchmark price times 149 (49) bushels. 50/50 advisory revenue is calculated as (1) x 0.5 + (2) x 0.5. Advisory revenue per acre and benchmark revenue are stated on a harvest equivalent basis. The annual cost of a service is not subtracted from advisory revenue per acre. The 2000 crop year is a two-year marketing window from September 1999 through August 2001.