Table 14.  Revenue Results for 35 Market Advisory Programs, 1995-2000 Crop Years, Commercial Storage Costs
             
1995 1996 1997 1998 1999 2000
50/50 50/50 50/50 50/50 50/50 50/50
Advisory Advisory Advisory Advisory Advisory Advisory
Market Advisory Program Revenue Revenue Revenue Revenue Revenue Revenue
---$ per acre (harvest equivalent)---
Ag Alert for Ontario N/A 359 N/A N/A N/A N/A
Ag Profit by Hjort 326 355 283 282 280 N/A
Ag Review 292 382 324 293 282 285
AgLine by Doane (cash only) 326 374 310 304 298 301
AgLine by Doane (hedge) N/A N/A N/A 310 302 305
AgResource 377 407 295 316 371 381
Agri-Edge (cash only) 323 369 291 N/A N/A N/A
Agri-Edge (hedge) 327 403 310 N/A N/A N/A
Agri-Mark 382 375 304 287 297 295
AgriVisor (aggressive cash) 330 385 317 304 302 303
AgriVisor (aggressive hedge) 331 369 311 294 289 301
AgriVisor (basic cash) 297 366 311 297 300 300
AgriVisor (basic hedge) 315 374 306 293 296 299
Allendale (futures only) 277 327 334 320 312 306
Brock (cash only) 295 373 311 295 304 281
Brock (hedge) 255 344 346 340 315 309
Cash Grain N/A N/A N/A N/A 310 290
Co-Mark N/A N/A N/A N/A N/A 291
Freese-Notis 310 385 298 308 271 293
Grain Field Report 333 N/A N/A N/A N/A N/A
Grain Marketing Plus N/A N/A N/A N/A N/A 265
Harris Weather/Elliott Advisory 332 331 N/A N/A N/A N/A
North American Ag 327 N/A N/A N/A N/A N/A
Pro Farmer (cash only) 329 371 300 296 266 276
Pro Farmer (hedge) 324 377 310 306 276 276
Progressive Ag N/A 374 313 284 292 286
Prosperous Farmer 310 N/A N/A N/A N/A N/A
Risk Management Group (cash only) N/A N/A N/A N/A 301 305
Risk Management Group (futures & options) N/A N/A N/A N/A 295 302
Risk Management Group (options only) N/A N/A N/A N/A 291 301
Stewart-Peterson Advisory Reports 300 358 291 306 297 272
Stewart-Peterson Strictly Cash 306 370 310 316 287 277
Top Farmer Intelligence 319 345 292 313 318 325
Utterback Marketing Services N/A N/A 354 337 315 314
Zwicker Cycle Letter 332 373 321 292 N/A N/A
Descriptive Statistics:
  Average 319 369 311 304 299 298
  Median 324 372 310 304 297 299
  Minimum 255 327 283 282 266 265
  Maximum 382 407 354 340 371 381
  Range 128 80 71 58 105 116
  Standard Deviation 27 19 17 15 20 22
Market Benchmarks
  24-Month Average 304 366 310 311 297 293
  20-Month Average 317 371 304 296 286 286
Farmer Benchmark
  USDA Average Price Received 320 357 300 274 285 279
             
         
Notes:  N/A denotes "not applicable" -- program did not exist or was not evaluated for that marketing year. Net advisory revenues and benchmark revenues are stated on a harvest equivalent basis. A crop year is a two-year marketing window from September of the year previous to harvest through August of the year after harvest.
0.89 0.05
0.33 0.03
-0.04 0.02
-0.04 0.00
0.08 0.02
0.25 0.02
-0.02 0.01
-0.04 0.00
-0.09 0.00
-0.07 0.01
-0.05 0.03
-0.10 0.01
-0.31 0.02
-0.20 0.02
-0.35 0.01
-0.28 0.02
-0.14 0.04
-0.43 0.03
-0.03 0.02
-0.06 0.02
0.298544 0.013025547