The purpose of this research report is to summarize the pricing performance of professional market advisory services for the 1995-2003 corn and soybean crops. First, advisory programs in corn do not consistently beat market benchmarks, but tend to consistently beat the farmer benchmark. Second, advisory programs in soybeans exhibit just the opposite pattern, consistently beating the market benchmarks but not the farmer benchmark. Third, in terms of 50/50 revenue, advisory programs show marginal consistency in beating both the market benchmarks and the farmer benchmark. So, the results provide mixed performance evidence with respect to both the market benchmarks and the farmer benchmark.
Publications